Material girl: A pose from Madonna
Behind the scenes of the new Louis Vuitton advert featuring Madonna. Photograph: PR
Even off duty, the woman cannot help but pose. Backstage photographs from fashion shoots usually show a celebrity or model in their natural, ungilded state.
Judging from a picture of Madonna by the fashion photographer Steven Meisel, during the shoot for next season’s Louis Vuitton advertising campaign, her instinctive state is to placate the camera.
Even when being fitted by Vuitton’s creative director, the heavily tattooed Marc Jacobs, in a tented-off dressing room, she puts her hands on her waist and a sway in her hip. She probably vogues as she makes her children’s porridge in the morning.
Under Jacob’s aegis, Louis Vuitton has featured a slew of unlikely celebrities in its various campaigns, including Keith Richards, Sean Connery, Andre Agassi and even Mikhail Gorbachev.
Celebrities in fashion adverts are now almost commonplace, but the collaboration between Madonna and Vuitton has sparked a huge amount of fizzing ever since it was announced. She has previously appeared in adverts for Gap, for her own collection for H&M and for Versace but has tended to avoid being allied with a single fashion label recently.