“It’s not acceptable to call me a retard.” – Not Acceptable R-word PSA
“It’s not acceptable to call me a nigger.
It’s not acceptable to call me a spic.
To call me a chink.
To call me a fag.
It’s not acceptable to call me a kike.
And it’s not acceptable to call me a retard, or call yourself or your friends retarded when they do something foolish.
The R-word is the same as every minority slur. Treat it that way, and don’t use it.”
“Not Acceptable” is a powerful and compelling 30 second television PSA which gives voice to a variety of diverse communities each of whom expresses that it is not acceptable to call them by what were once common words, but are now recognized as offensive slurs. It culminates in actress and self-advocate Lauren Potter from “Glee” stating that it is not acceptable to use the word ‘retard’ and she and “Glee” co-star Jane Lynch make a call to action to stop using the word and to promote the acceptance and inclusion of people with intellectual and developmental disabilities and to make their pledge online at http://r-word.org.
The PSA was launched by the Spread the Word to End the Word campaign, an on-going initiative from Special Olympics and Best Buddies to eradicate the derogatory use of the word “retard(ed)” from everyday use and promote the inclusion and acceptance of people with intellectual and developmental disabilities.
“Not Acceptable” was executive produced by Jim Serpico and Tom Sellitti of New York based Apostle, and shot, produced and edited by Spot On Productions from City Island, NY.
The PSA is supported by several national advocacy organization including the Anti-Defamation League, Special Olympics, Best Buddies, GLAAD, The Hispanic Federation, National Puerto Rican Coalition, The Asian-American Foundation, AbilityPath.org and the NAACP.